Used by advertising agencies, media companies, radio stations, TV channels, marketing savvy companies for campaigns, contests etc.
For lead generation, if backed by a campaign in print or electronic media. Advertising agencies prefer to use it as the response to their advertising campaign is measurable on parameters like numbers, time, effectiveness etc.
Feedback from customers, employees or any target group.
Database creation of potential customers (Region wise, product wise, etc)
Online surveys for real time results.
It Is Use Where SMS number is printed on the advertisment
It Is Use Where communicaton is done internally with in companies employee for information sharing