SMS Short code service is primarily used for lead generation or receiving feedbacks from the customers. In a shared short code environment every company which wants to avail this service will be provided with a Keyword (Keyword is an unique identifier for your company on our shared short code. e.g. if, your companies name is XYZ Ltd and you took a keyword say XYZL on our short code then every message which starts with XYZL and a blank space will be forwarded to your panel.

In short we recognize the incoming messages on the basis of keywords and forward it to the respective companies account.