The Transactional Normal Priority SMS sent with an objective of Inform Mobile User regarding any of his transaction related to his a/c. Alert, Updates are mapped as a Transactional Route.

In Normal Priority route SMS are delivered within 2 Minutes via single gsm operator gateway. This category includes any Personal Account Information, Alerts, Update messages which are requested / OPTIN by the recipient.

Transactional SMS gets delivered on all mobile numbers 24/7 with a Unique Sender ID of 6 Character ALPHA only & Pre-Approved Templates or Business Process.

These kinds of messages are those which are necessary for the user! In ordinary language it is also termed as Service Alert Messages.

Client needs to Submit KYC Documents to avail Transactional SMS with other TRAI required documents. These messages include the messages which are only passed because the client or user OPTED that particular message & which do not contain any promotion or marketing content.

For example:

1) Message passed to the bank account holder regarding his available balance in his account or any activity done in his account are called pure transactional message.

2) Message passed to the client by a company regarding his Invoice, Support, Order Processing, 2 Way SMS, Recharge, etc.